Shanghai, China-November 20, 2008:  Senior Director Russell Lee of Brite Semiconductor (Shanghai) Corporation (Britesemi), was invited by Shanghai Silicon Intellectual Property Exchange, Shanghai Integrated Circuit Industry Association, and Shanghai Zhangjiang Group Co., Ltd, and presented IP-based Integrated Circuits Technology International Summit & China IP Standard Working Group 2008 Annual Meeting, and gave an excellent presentation. In his presentation, Russell Lee introduced this young ASCI design Service Company, as well as Brite’s design service philosophy of Open Model, focusing on technology tool of supporting 60—45 technics, Max Tools.

Russell Lee mentioned," Brite adopts the integrated solution. With this solution, a seamless assembling eco-environment can be provided for designers, producers and manufacturers." Comparing with traditional ASIC marketing model, such seamless system can distinctly promote the predictability of product completion time for customers, so that the products on the market circle can be shortened, and improve the competitiveness of their products, "the online project process inquiry service provided by Brite, can ensure customers to acquaint the progress of their project"

This presentation made the industry have a better idea on Brite since it's Opening half month ago, and further understand the technology abilities and service philosophy of the Brite, by the means of the Brite's outstanding achievements since founded.

After the Symposium, Mr. Russell Lee accepted consultation from other IP and IC design companies.